California State University - MBA Online - Marketing

California State University MBA Degree Online - Marketing Management (33 units) requires the two (2) courses (6 units) listed below to be completed as required courses for the concentration.

MKT 501 - Marketing Information Management. Covers important information tools and databases needed by marketers for decision-making. The course explores the applications of marketing information as a competitive tool. Also covers marketing research tools and processes. Case analysis with written assignments done individually and in groups.

MKT 580 - Strategic Marketing. Provides a comprehensive framework for the application of marketing concepts to the development and implementation of marketing strategy. The course emphasizes the development of an effective marketing plan. Competitive computer simulation and case analysis with written assignments done individually and in groups.

*Note: MKT 580 Strategic Marketing replaces MGT 590 Strategic Management as the MBA Capstone course for this concentration only.

The concentration also requires three courses (9 units) from the following list as electives.

MKT 503 - International Marketing: Cases and Current Issues. Current topics in strategic marketing: strategic planning, market resource allocation, buying behavior, forecasting, product positioning. Social, legal, ethical, and global issues in marketing will be explored. Case analysis with written assignments done individually and in groups.

MKT 510 - Seminar in Business-to-Business Marketing. Course focuses on the strategies used for marketing products and services to commercial, institutional, and governmental markets. Case analysis with written assignments done individually and in groups.

MKT 512 - Seminar in Services Marketing. Examines the marketing and managerial implications of the differences between goods and services. Covers many service marketing concepts, including the relationship between the service provider and customer, the real-time process experience of services, customer satisfaction and service quality. Case analysis with written assignments done individually and in groups.

MKT 530 - Negotiation and Persuasive Presentation. Introduces students to the best principles used in marketing negotiations. Promotes understanding characteristics of a good negotiator, critical elements in negotiations, strategies and tactics used for and against a given position. Includes improving communication through personal presentation. Case analysis with written assignments done individually and in groups.

MKT 531 - Sales Management. Discusses the various strategic and tactical aspects of sales force management. Appropriate for students focused on careers in sales management or management positions in companies whose revenues and profits depend on a productive sales force. Case analysis with written assignments done individually and in groups.

MKT 545 - Seminar in New Product Development. Course focus is on product/service decisions and development processes. Course covers the role of new products in marketing and corporate management along with product policy concepts—product life cycle and product positioning. Case analysis with written assignments done individually and in groups.

MKT 550 - Internet Marketing. Focuses on marketing functions as they pertain to Internet Marketing, including the Internet marketing environment and target markets; marketing strategy with an emphasis on the marketing mix; social and ethical responsibilities. Case analysis with written assignments done individually and in groups.

MKT 560 - Brand Management. Explores the field of brand management though the use of case studies of leading marketers and their strategies for effectively building and managing brands. Topics include brand building, positioning, measuring, and managing brand equity. Case analysis with written assignments done individually and in groups.

MKT 595 - Selected Topics in Marketing. Intensive study of a specialized area in marketing on a selected topic of interest. Case analysis with written assignments done individually and in groups.

More details: MBA Degree Online - Marketing Management at California State University http://mbaonline.csudh.edu/curriculum.asp

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