Online MBA Marketing - University of Phoenix

Distance Learning MBA Program - Master of Business Administration / Marketing

The distance learning university, University of Phoenix Master of Business Administration / Marketing online program is organized in such a way as to provide working professionals with graduate level training in specific area of marketing. Because the tools learned in this MBA online program can be readily utilized in both the public and private sector, students interested in working for not-for-profit organizations will benefit greatly from the MBA/M. Applicants should be familiar with business systems and have at least three years of career related experience.

Online Degree MBA Concentration in Marketing

Online Degree : MBA Concentration in Marketing
Online University : Columbia Southern University

MBA degree online at Columbia Southern University's graduate programs are designed to produce exceptional leaders. If your dream is to lead, to execute your vision and make a difference on a larger scale, CSU's MBA Concentration in Marketing online degree can be the catalyst to achieving your goals.

Graduates will successfully complete 37 credit hours outlined below
Credit hours
MBA Requirements 25
MBA Concentration Courses 12
Total 37


Online Degree MBA Requirements 25
OR 1010 - Student Orientation 1
MHR 6451 - Human Resource Management Methods 3
MBA 5501 - Advanced Marketing 3
MBA 6001 - Organizational Research and Theory 3
MBA 6601 - International Business 3
MBA 5401 - Management Information Systems 3
MBA 5652 - Research Methods 3
MBA 6301 - Business Ethics 3
MBA 5101 - Strategic Management & Business Policy 3

Online Degree MBA Concentration Courses - Marketing 12
MBA 5841 - Strategic Marketing 3
MBA 5851 - Marketing Research 3
MBA 5861 - New Product Marketing 3
MBA 5871 - Business-to-Business Marketing 3
Total 37 Credit Hours

Source: For more information on MBA Degree Online Marketing at Columbia Southern University, please visit http://www.columbiasouthern.edu/programs/mba_marketing.asp

Marketing MBA Online Degrees

Marketing MBA Online Degrees

MBA Degree Online Program in Marketing : Marketing is a very diverse and exciting career field to be involved with. Marketing molds our perception of the products we consume and influences the every day decisions we make. If you are looking for a stimulating, every evolving and lucrative career, Marketing might just be the profession for you. However, marketing is a very competitive field and only the best survive. Our Marketing MBA Online degree programs will help you gain the skills and knowledge you will need to succeed as a Marketer or Marketing Manager in a number of different industries and positions.

Marketing MBA Career Fields:

• Advertising & Public Relations
• Market Research
• Product ManagementAdvertising
• Direct Response Marketing
• Business-to-Business Marketing
• Sales and Sales Management
• International Marketing
• Marketing Models and Systems Analysis
• Marketing Research
• New Product Planning
• Retailing Management
• Services Marketing
• Distribution Channel Management

An Online MBA Degree in marketing is designed to equip students with advanced marketing, business management and business analysis skills. Consequently, most MBA marketing programs are demanding. While not required by all programs a background in marketing is recommended.

Schools and Universities offering Marketing MBA degree online programs:

University of Phoenix
Walden University
Capella University
American InterContinenal University
Baker College Online
DeVry University
Ellis College of New York Institute of Technology
Grand Canyon University
Kaplan University
Keller Graduate School of Management of DeVry University
Warren National University
Regis University Online
South University
Strayer University
Western International University
Westwood College

MBA Degree Online - Marketing - Colorado Technical University Online

MBA Degree Online - Master of Business Administration - Marketing - Distance learning MBA program at Colorado Technical University Online

MBA Degree Online in Marketing Description: The Master of Business Administration (MBA) - Marketing program offered by Colorado Technical University can instill students with an industry-current understanding of the functional aspects of business and help them cultivate the visionary abilities that innovation requires. The emphasis is on preparing students to develop skills in marketing research methodologies, e-marketing, and customer relationship management. Students, MBA Degree Online in Marketing, can also learn how to adapt marketing strategies to international and global levels. This career-focused MBA degree online program is designed to help students learn real-world skills like developing marketing plans and creating surveys. Students can earn two résumé-enhancing Professional Certificates as they progress through the program: Business Administration and Marketing Management. Students who complete the MBA online with a concentration in Marketing can pursue career opportunities in brand management, commercial marketing, business development, marketing communications (IMC), marketing program management, and many other in-demand fields

MBA Degree Online in Marketing Accreditation: Colorado Technical University is accredited by the Higher Learning Commission and a member of the North Central Association.
Delivery Format: Online
Educational Level: Master
Language: English

MBA Degree Online in Marketing Requirements: Must live in the United States or Canada and have a Bachelor's degree to apply.

Benedictine University - Online Marketing MBA Curriculum

Benedictine University - Online Marketing MBA Curriculum - Distance learning MBA Program

Benedictine’s interactive, MBA degree online, fully online course format allows you the flexibility and convenience to complete your coursework around busy work and personal schedules.

Applicants who have not completed college algebra within the past five years may be required to demonstrate math proficiency or participate in a math refresher course.

Online MBA students are required to successfully complete a total of 64 quarter credit hours at a 3.0 or higher cumulative grade point average.

Foundation Courses - MBA degree online (24 credit hours required)
MBA 500 Financial Accounting 4 credits
MBA 510 Economics 4 credits
MBA 520 Leadership and Ethics in a Global Environment 4 credits
MBA 530 Organizational Behavior 4 credits
MBA 539 International Business 4 credits
MBA 541 Analytical Tools for Management Decisions 4 credits

Managerial Process Courses - MBA degree online (28 credit hours required)
MBA 601 Managerial Accounting 4 credits
MBA 611 Managerial Economics 4 credits
MBA 630 Operations Management 4 credits
MBA 651 Financial Management 4 credits
MBA 661 Marketing Management 4 credits
MBA 671 Strategic Management 4 credits
MBA 683 Project Management 4 credits

Marketing Concentration Courses - MBA degree online (12 credit hours required)
MBA 666 Consumer Behavior 4 credits
MBA 676 Marketing Strategies in the Digital Age 4 credits
MBA 686 International Marketing 4 credits

Benedictine University's Online Marketing MBA

Benedictine University's Online Marketing MBA - Distance Learning MBA Program

As corporations expand to compete on domestic and international levels, they will need marketing managers who understand consumer behavior in the digital age. Benedictine’s Online Marketing MBA program is designed for students interested in a broad range of skills in marketing. Seasoned faculty with a wealth of experience in marketing will offer you insight only real life experience can offer. Marketing topics covered in the Online Marketing MBA program include internet marketing, international marketing and consumer behavior.

Benedictine’s Online Marketing MBA program combines quantitative and qualitative courses to prepare you for the demands of contemporary business leadership. Online Marketing MBA students will learn to:

Develop marketing plans, change your marketing mix and mange budgets
Develop exploratory research studies and surveys
Understand buyer behavior and execute on results
Implement state-of-the-art marketing research techniques
Understand the issues relating to the selection of intermediaries, channel control, marketing institutions, channel power and pricing
Understand and anticipate client expectations

Benedictine’s Online Marketing MBA program, distance learning MBA degree online in Marketing, offers small class sizes and the personal attention expected of a top-tier, private university, while conveniently offering fully online courses to maximize your flexibility and mobility. Recognizing that the most desirable students are often the most professionally committed, the Online Marketing MBA program is designed for the busy, working adult student.
Online Marketing MBA Career Options
Graduates of Benedictine’s Online Marketing MBA program will be prepared to explore domestic and international career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms in public- and private-sector institutions. Employment of marketing managers is expected to increase over the coming years.

South University - MBA Degree Online Course Lists

South University - MBA Degree Online Course Lists

Masters of Business Administration Degree - 48 Credits Total
Students pursuing the Master of Business Administration, distance learning MBA degree online, are required to take a total of 12 courses as follows:

7 foundation courses – 28 Credits
5 major courses – 20 Credits

Foundation Curriculum - 28 Credits
Students are required to take 7 foundation courses as follows:

- MBA5001 Organization Behavior and Communication
This course addresses the issues of motivation, leadership, and communications. Included are negotiation, conflict resolution, and team building.

Prerequisite(s): Admission into the MBA program.
Credits: 4

- MBA5002 Microeconomics and Decision Making
Topics include the theory of the firm, wage and labor theory, and market structures. Decision tools include time value of money, expected value and decision trees.

Prerequisite(s): None
Credits: 4

- MBA5003 Strategic Environment
This course provides students with the foundation perspectives needed to understand the managerial challenges in today’s competitive market economy. Students will develop analytical tools and techniques for evaluating a firm’s external environment and its internal capabilities. These perspectives will give the student fundamental insights into the nature of competitive markets and the basis of firm-level competitive advantage. This will include frameworks that require students to assess the relevant economic, ethical, and legal implications and requirements of today’s business environment with particular emphasis on the legal responsibilities of firms and managers.

Prerequisite(s): Admissions into the MBA program
Credits: 4

- MBA6001 Business Analysis
This course is designed to apply theory and tools to assess domestic and global markets, establish sources of capital, assess risks, and analyze processes. This analysis and assessment will provide the organization with the foundation to begin addressing market needs.

Prerequisite(s): None
Credits: 4

- MBA6002 Firm and Market Development
Firm and market development addresses the issues of developing and designing products and services. Also addressed are the means by which resources are acquired to facilitate the design of products and services and the required facilities and support systems.

Prerequisite(s): None
Credits: 4

- MBA6003 Managing Firm Operations
Managing firm operations examines the activities required to manage the ongoing organizational activities necessary to satisfy constitute needs. Integration of the management of cash, securities, and debt to support to support inventory and scheduling is addressed. This, in turn, supports the delivery of products and services to the user through market channels. The course also addresses the support systems required for these activities.

Prerequisite(s): Foundation Courses
Credits: 4

- MBA6004 Managing the Supply Chain
Firm and market development addresses the issues of developing and designing products and services. Also addressed are the means by which resources are acquired to facilitate the design of products and services and the required facilities and support systems.

Prerequisite(s): None
Credits: 4

Major Curriculum - 36 Credits
Students are required to take 5 major courses in their chosen area of emphasis:

Marketing: MBA Degree Online
The Marketing area of concentration prepares students for a leadership role in the marketing industry. The foundation provides a firm grounding in economics, decision making, behavioral sciences, and strategic environment.

- MBA6201 Consumer Behavior
This course examines the psychological, social, and managerial interactions that motivate buyers to purchase goods and services.

Prerequisite(s): None
Credits: 4

- MBA6202 Market Research
This course deals with the research process, sources and collection of data, and the analysis and presentation of the results.

Prerequisite(s): None
Credits: 4

- MBA6203 Advertising and Promotion
This course examines the major marketing media alternatives and the means to integrate efforts to develop and maintain profitable customer relationships.

Prerequisite(s): None
Credits: 4

- MBA6204 Global Marketing
This course examines the means by which products are developed to address the needs of differing local markets and determine markets for existing markets. An emphasis is placed on the legal, regulatory, political, and cultural issues that must be considered.

Prerequisite(s): None
Credits: 4

- MBA6205 E-Commerce
This course presents the e-commerce enterprise business strategy model. Also developed are the customer interfaces, communications, and branding required of this approach to marketing.

Prerequisite(s): None
Credits: 4

Finance: MBA Degree Online
The Finance area of concentration prepares students for a leadership role in the financial industry. The foundation provides a firm grounding in economics, decision making, behavioral sciences, and strategic environment.

- MBA6101 Global Financial Management
This course introduces the students to the issues facing financial managers of multinational firms. Major topics include an overview of global capital markets, exchange rate determination, foreign exchange risk and hedging, international tax and legal considerations, and cross border valuation.

Prerequisite(s): None
Credits: 4

- MBA6102 Entrepreneurial Finance, Venture Capital, & IPOs
This course focuses on the major issues confronting the financial manager in an emerging/developing firm. The issues include raising capital through private sources to structuring an initial public offering. Topics include valuation, short term capital management, risk management, private equity financing, when and how to go public, and financial strategies for selling/dissolution.

Prerequisite(s): None
Credits: 4

- MBA6103 Financial Instruments and Markets
This course introduces the students to the workings of the major types of securities markets including debt, equity, and derivatives markets. Emphasis is placed on the workings of and risks associated with each.

Prerequisite(s): None
Credits: 4

- MBA6104 Mergers, Acquisitions, & Corporate Restructuring
This course examines the motives and accomplishment of mergers, acquisitions, leveraged buyouts, and other forms of restructuring. Topics include legal and regulatory issues, negotiation and terms restructuring, valuation, and due diligence.

Prerequisite(s): None
Credits: 4

- MBA6105 Investment and Portfolio Management
This course introduces the major issues associated with developing and managing a portfolio of debt, equity, and derivative securities. Topics include portfolio and efficient markets theory, financial markets, and investment and selection management.

Prerequisite(s): None
Credits: 4

Accounting - MBA Degree Online - Choose 4 Classes:
The Accounting area of concentration prepares students for a leadership role in the Accounting industry. The foundation provides a firm grounding in economics, decision making, behavioral sciences, and strategic environment. Graduates from this program may be eligible to sit for the CPA examination.

- MBA6301 External Auditing and Assurance
This course explores assurance concepts associated with external auditing. Topics may include the regulatory environment applicable to external auditing, Generally Accepted Auditing Standards (GAAS), audit tools and techniques, audit reporting, professional conduct and ethics, statistical sampling, and information systems auditing.

Prerequisite(s): Completion of the MBA Core Courses and ACC4050 (or equivalent graduate coursework)
Credits: 4

- MBA6302 Advanced Financial Accounting
This course explores Generally Accepted Accounting Principles (GAAP) associated with a corporation’s merger, acquisition, and foreign transactions and operations. Topics may include partnership transactions, International Financial Reporting Standards (IFRS), and advanced tools and techniques for governmental and not-for-profit entities.

Prerequisite(s): Completion of the MBA Core Courses and ACC3028 and ACC4035 (or equivalent graduate coursework)
Credits: 4

- MBA6303 Advanced Financial Reporting
This course explores reporting as specified by the Securities and Exchange Commission (SEC) under a variety of business and corporate circumstances. Topics may include the regulatory environment applicable to corporate entities (which include reporting requirements under Sarbanes-Oxley), accounting restatements, forecasts, and projections.

Prerequisite(s): Completion of the MBA Core Courses and ACC3028 (or equivalent graduate coursework) and MBA6302
Credits: 4

- MBA6304 Advanced Taxation
This course explores the U.S. Internal Revenue Code applicable to estates, trusts, gifts, partnerships, and other corporate entities. Topics may include advanced tax planning, tax research, and tax implications of management decisions.

Prerequisite(s): Completion of the MBA Core Courses and ACC4020 (or equivalent graduate coursework)
Credits: 4

- MBA6305 Advanced Accounting Information Systems
This course continues the exploration of accounting information systems by examining the impact industry models and paradigms have on accounting information systems. Industries may include healthcare, financial services, information technology and software, manufacturing, and hospitality services.

Prerequisite(s): Completion of the MBA Core Courses and ACC3010 (or equivalent graduate coursework)
Credits: 4

- MBA6306 Forensic and Fraud Auditing
This course explores the historical and current fraud environment faced by business organizations. Topics may include investigation, loss calculation, asset valuation, fraud risks, and control policies and procedures controls.

Prerequisite(s): Completion of the MBA Core Courses and ACC3010 (or equivalent graduate coursework), ACC4050 (or equivalent graduate coursework), and MBA6301
Credits: 4

- MBA6307 Corporate Controllership
This course explores the knowledge, skills, abilities, and professional experience needed to become a successful corporate controller of a U.S. business organization. Topics may include strategic alignment of operating and financial systems, systems implementation, corporate reporting, budgetary control, and risk analysis.

Prerequisite(s): Completion of the MBA Core Courses and MBA6303 and MBA6302
Credits: 4

- MBA6308 Accounting Services Consulting
This course explores the potential consulting models, policies, and procedures associated with other professional accounting services. Topics may include client marketing, engagement management, consulting categories, scope of services, risk mitigation, and customer service.

Prerequisite(s): Completion of the MBA Core Courses
Credits: 4

Human Resources Management - MBA Degree Online - Choose 4 Classes:

- MBA6501 Strategic Human Resources Management
This course explores human resources from a strategic perspective to help an organization achieve its goals. Topics may include investments in human resources, workforce demographic trends, theories of human resource management, workforce training and development, workforce utilization and assessment, and performance management systems.

Prerequisite(s): Completion of the MBA Core Courses
Credits: 4

- MBA6502 Legal Environment of Employment Relationships
This course explores the legal environment of modern employment relationships. Topics may include the theory and practices surrounding public policy applicable to employment, labor law, compensation and wages, privacy, medical leave, termination, and occupational and safety regulations.

Prerequisite(s): Completion of the MBA Core Courses
Credits: 4

- MBA6503 Organizational Staffing and Development
This course explores the theory and practices involved in acquiring and developing an organization’s workforce. Topics may include HR planning and analysis, execution and evaluation of recruitment methodologies, adult learning theories, development of training content, and execution and evaluation of development activities.

Prerequisite(s): Completion of the MBA Core Courses
Credits: 4

- MBA6504 Organizational Compensation and Benefits
This course explores the theory and practices of compensation and benefits. Topics may include individual and group compensation and benefits, selection and evaluation of compensation and benefit plans, performance and incentive plans, and linkage of compensation to strategic goals.

Prerequisite(s): Completion of the MBA Core Courses
Credits: 4

- MBA6505 Organizational Development and Change Management
This course explores the theoretical grounding and practical approaches necessary to effectively diagnose organizational problems, develop intervention approaches, and implement organizational solutions. Topics may include entering and contracting, organizational diagnostic models, organizational surveys, change impediments, managing the change process, organizational/interpersonal/group interventions, and evaluation approaches.

Prerequisite(s): Completion of the MBA Core Courses
Credits: 4

Healthcare Administration: MBA Degree Online
The Healthcare Administration area of concentration prepares students for a leadership role in the healthcare delivery system. The program is founded with the philosophy that healthcare leaders require strong business competencies and management skills to be successful.
Healthcare MBA Course List

Regis University - MBA Degree Online - Marketing Course Descriptions

Regis University - Distance Learning MBA Degree Online - Marketing Course Descriptions

MBAP 520 Essentials of Business Development I & II
MBAC 600 The Economics of Management
MBAC 601 Ethical and Legal Environment of Business
MBAI 602 Issues in International Business
MBAF 602 Financial Decision Making
MBAK 602 Marketing Management
MBAK 603 Marketing Strategy
MBAK 609 Consumer Behavior
MBAK 605 Market Research
MBAK 617 Product Management
MBAC 695 Strategies in a Global Environment

Course Descriptions - MBA Degree Online

MBAP 520 - Essentials of Business Development I & II
(6 credits)
Using a comprehensive case analysis studying a startup medical supply company as a framework, this course introduces students to basic concepts and principles of macro and micro economics, business uses of accounting principles for financial statement preparation and management information, key components of business finance, financial statement analysis, capital budgeting fundamentals, asset management techniques, the basics of cash management, statistical modeling, probability theory, estimation and regression, principles of marketing, analysis of markets and pricing and distribution decisions.

MBAC 600 - The Economics of Management
(3 credits)
Examines the range of economic assumptions in an environment of rapid change from the perspective of the manager. Utilizes methods, concepts and models deriving from microeconomics, macroeconomics and international economics in quantitative and qualitative aspects. Stresses the convergence of economic systems, the increasing importance of regionalism and the emergence of a truly global economy. Emphasizes national income determination, economic growth, the theory of the firm, a changing production process and global economics.

MBAC 601 - The Ethical & Legal Environment of Business
(3 credits)
Examines the social and governmental structure within which business operates. Focuses on effective and ethical strategies for addressing issues of public concern, including labor and employment law, administrative agency procedures, public issues management, product liability, and social contract, agency, stakeholder models of corporate responsibility.

MBAI 602 - Issues in International Business
(3 credits)
Examines issues essential to an understanding of international business activity. Includes the nature of international business, international economic institutions and issues, international monetary issues, government activity affecting international trade, social and cultural effects on international business, human resource management and other related issues.

MBAF 602 - Financial Decision Making
(3 credits)
Examines the use of financial theories and techniques in making financial decisions under conditions of uncertainty. Emphasizes the critical evaluation of concepts to assess their usefulness in practical business situations. Uses computer applications to solve practical problems.

MBAK 602 - Marketing Management
(3 credits)
Uses case analysis to explore the application of marketing principles to the basic product and service decisions of the firm. Includes product development; pricing and distribution; changing attitudes and habits of buyers; market definition and forecasting and the impact of such forces as product technology, advertising and computer behavior on the product life cycle.

MBAK 603 - Marketing Strategy
(3 credits)
Examines the relationship of marketing to corporate strategy and the strategic positioning of individual product or service lines. Emphasizes an understanding of current tools in strategic market planning and the planning and decision-making process itself.

MBAK 609 - Consumer Behavior
(3 credits)
Examines tools and models for developing and understanding consumer behavior, including processes by which individuals, groups and organizations evaluate and select various products and services.

MBAK 605 - Market Research
(3 credits)
Provides a foundation in market research techniques for students interested in a marketing concentration in the MBA. Covers a repertoire of sampling and survey techniques, use of available data relevant to marketing concerns and other fundamentals of this discipline. Focuses on how to design a valid research project in the marketing area including applied exercises and projects in students' present career fields.

MBAK 617 - Product Management
(3 credits)
Focuses on management of new and existing products from a multifunctional point of view, i.e. marketing, operations and finance. Utilizes a large-scale, computer-based simulation package to underscore the importance of multifunctional teams in product management, as well as to provide a hands-on learning format.

MBAC 695 - Strategies in a Global Environment
(3 credits)
Examines the influence of international economic, political, business and financial factors on the long range planning of the firm. Includes the impact on business of global competition, multicultural human resource management, domestic and foreign government policy, global marketing and product development, international capital markets and regional trading blocs such as the EC or NAFTA.

Source: MBA Degree Online Marketing program at Regis University http://www.mbaregis.com/degrees_mbamktg_courses.asp

MBA Degree Online - Marketing - Regis University

MBA Degree Online - Marketing - Regis University

As the evolution of technology has led to an ever-shrinking, increasingly competitive global market place, marketing has become one of the most critical disciplines in business today.

Regis University has made it possible for you to keep pace through its innovative, nationally recognized distance learning MBA degree, online MBA program with an Emphasis in Marketing program. You will learn from the same faculty and staff who teach on campus and earn the same degree from a top tier western university as traditional ground-based students.

The online MBA Marketing program is designed for professionals engaged in or aspiring to the marketing profession.

How you will benefit -

Applications-oriented instruction enhances managerial expertise and benefits your company
Enhances self-confidence to become an exceptional leader
Opens doors to career advancement, greater income potential, personal fulfillment

What you will learn -
A comprehensive understanding of the art and science of marketing
In-depth knowledge and specific tools derived from the modern marketing world
The courses in the program cover a variety of business disciplines concentrating on how these disciplines can be applied to the field of marketing. Courses include Marketing Strategy, Consumer Behavior and Market Research. Click here for a complete list of the online MBA Marketing curriculum including course descriptions.

MBA Degree Online - Master of Business Administration (MBA) - Marketing - Capella University

Online Master of Business Administration (MBA) - Marketing - Distance Learning MBA Degree Online Program at Capella University

MBA Degree Online Description: Capella University’s online MBA, distance learning MBA degree online program, is designed to help you develop the business acumen and skills that matter most to organizations. In addition to gaining a thorough understanding of core business principles, you will build professional effectiveness skills in managing change, negotiation, and ethical leadership. In the distance learning MBA degree online program, you may work with a professional effectiveness coach to help you position yourself for a leadership role. The distance learning MBA degree online specialization in Marketing, Online MBA Marketing, is designed to expand your knowledge of consumer behavior, international marketing, and market research. Our Marketing MBA specialization will build the strategic perspective you need to interact with executive management and strengthen your ability to succeed in middle and senior management positions. This distance learning MBA degree online program in Marketing can be completed in two years. You may be closer than you think. Based on a faculty evaluation of prior learning, you may earn credit for competencies developed through prior education or work experience.

MBA Degree Online Accreditation: Higher Learning Commission of the North Central Association of Colleges and Schools
Delivery Format: Online
Educational Level: Master
Language: English

MBA Degree Online Program in Marketing Requirements: Applicants at Capella University must have a Bachelor's degree (or its foreign equivalent) from a regionally accredited or internationally recognized institution and an undergraduate GPA of at least 2.7 (on a 4.0 scale) or its equivalent from an international institution.

MBA Degree Online - Marketing MBA - Benedictine University

MBA Degree Online - Marketing MBA - Distance Learning MBA at Benedictine University

MBA Degree Online Description: According to the U.S. Department of Labor’s 2004-05 Occupational Outlook Handbook, the demand for marketing, advertising, promotions and public relations managers is expected to grow faster than average for all occupations through 2012. Benedictine University’s distance learning MBA degree online in Marketing Management is the ideal choice for students who are interested in obtaining a broad range of skills in marketing including market research, marketing strategy, advertising marketing communication and public relations. Graduates of the Online MBA degree distance learning program in online MBA Marketing Management program are likely to enter or enhance a career in marketing management, advertising, public relations, product management, product development or non-profit marketing.

Accreditation: Accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
Delivery Format: Fully online M.B.A
Educational Level: Master
Language: English

MBA Degree online distance learning Marketing Management program Requirements: A bachelor’s degree from an accredited college or university is required for admission to Benedictine University’s WebFlex M.B.A. programs.

On Campus Requirement: The blended option includes 1 weekend a month of class attendance on Benedictine University’s campus in Lisle, IL.

MBA Degree Online Program - Marketing - Baker College Online

Online MBA with Marketing Concentration - MBA Degree Online Program at Baker College Online

MBA Degree Online Description: The MBA with Marketing Concentration program, distance learning MBA degree online program, offered by Baker College Online has been designed for persons who work within the marketing, advertising, or public relations sectors of the company. In addition to the core M.B.A. degree online courses of the program, students are exposed to very specific issues that confront marketing managers’ everyday. Some of the core distance learning courses in this online program include: Marketing Research, Promotional Management, International Marketing, and The Marketing Environment. Marketing MBA degree online students enrolling in this concentration can expect to be exposed to the constantly changing roles of various marketing functions within the company, and to a variety of topics and issues highly relevant to the changing workplace.

Accreditation: North Central Association of Colleges and Schools
Delivery Format: Online
Educational Level: Master
Language: English

Distance Learning MBA Requirements: MBA candidates should be 21 years of age or older.. Baker College Online welcomes diversity among its student population, yet recognizes the special needs presented by international students. Students from countries other than the U.S. and Canada should contact Baker directly at 1116 West Bristol Road, Flint, MI 48507-9843, US.

Master of Business Administration / Marketing - MBA Degree Online - Kaplan University

Master of Business Administration / Marketing - MBA Degree Online at Kaplan University

MBA Degree Online with a specialization in Marketing MBA. Learn all the business fundamentals an MBA degree online offers with extra attention to the special needs of marketers.

Kaplan Knows Business

Kaplan University has been getting people into business school for over 65 years. Through our renowned test prep programs, we've helped 3 million students and counting. If you're looking for maximum return on your investment of time and money, Kaplan University's online MBA degree is the way to go. With reduced costs and a shorter time to attain your degree, for busy professionals our fast track MBA degree online is a perfect fit. Alternatively, if you're looking for the most comprehensive MBA curriculum available online, our focused MBA degree online provides six specializations that allow you to customize your advanced degree.

Distinguished Program

Kaplan University employs instructors who have both the academic background and the business experience to teach real-world knowledge. Our course offerings are 21st century driven with various specializations and an eye toward globalization and future business trends. The Kaplan University MBA degree online is a dynamic program that offers the right balance of theory and practice to prepare you for advancement in your business career.

Master of Business Administration (MBA) - Marketing - MBA Degree Online

Master of Business Administration (MBA) - Marketing - MBA Degree Online

College: American InterContinental University Online - MBA degree online

Description: An exciting career opportunity in marketing, distance learning MBA degree online, could be just months away! Today's complicated business models demand qualified marketing professionals in the management, planning, implementation, and evaluation of marketing and advertising functions. The distance learning MBA degree online program with a concentration in Marketing online curriculum adapts to current trends to provide students' distance learning MBA degree online with relevant, timely coursework that will benefit them in the real world upon graduation. The accelerated distance learning MBA degree online program can be completed in as little as 10 months, giving graduates help to advance their career opportunities quickly.

Accreditation: American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelor’s and Master's degrees.

Marketing - MBA Degree Online - Washington International University

Marketing - MBA Degree Online - Washington International University

GB130 - International Business Law
GB330 - Micro Economics
GB510 - Marketing Management
GB710 - Entrepreneurship & Management
GB520 - International Marketing
GB550 - Marketing Research
GB540 - Advertising & Promotion
GB560 - Consumer Behavior
GB800 - Research Project

Drexel University - MBA Online - Marketing

Drexel University Marketing MBA Degree Online.

According to the Graduate Management Admissions Council (GMAC), salaries and signing bonuses of MBA degree online holders took a large jump in 2005 to a record average of $106,000 – up 13.5% from 2004 (USA Today, “New MBA’s finding education pays off big time”).

Drexel University’s LeBow College of Business offers an online MBA degree program (MBA Anywhere TM ), available with concentrations in Marketing MBA degree online, Finance MBA degree online, and other areas) in a format convenient for working professionals. The online MBA degree program (for both Finance MBA online & Marketing MBA online) optimizes your leadership potential in a 24-month, part-time, cohort format, along with the flexibility of online delivery. The cohorted format provides students with the opportunity to progress through the program with the same group, while developing meaningful relationships with fellow classmates.
The curriculum of the online MBA degree program integrates leadership and ethics, management of technology and industry perspectives with several available specializations. Two of the most popular concentrations are the Marketing MBA online and Finance MBA online.

Online Marketing MBA Degree

According to MONEY and Salary.com in its Best Jobs in America list, many marketing related careers rank high on its “Top 50” list. For example, ranking at #6, market research analyst positions are expected to grow by 20.19% over the next ten years, ranking at #11, advertising manager positions will experience a 20.34% growth rate, and at #20, public relations specialists will experience 22.61% growth. Many of these marketing positions are strengthened by an MBA. Drexel’s online marketing MBA can provide marketers with advanced skills in their field. The marketing concentration in the MBA degree online program consists of 6 credit hours (2 courses) of advanced marketing coursework.

Online Marketing MBA Courses Credits

MKTG 652 Marketing Information: Management & Research 3
MKTG 622 Buyer Behavior 3
MKTG 624 Channels of Distribution Management 3
MKTG 628 Logistics and Supply Chain Management 3
MKTG 630 International Marketing 3
MKTG 632 Sales Management 3
MKTG 634 Integrated Marketing Communications Management 3
MKTG 636 Business to Business Marketing 3
MKTG 638 New Product Planning, Strategy & Development 3
MKTG 646 Services Marketing 3
MKTG 650 Marketing Management: Cases & Problems 3
MKTG 790 Seminar in Marketing 3

Note: Marketing MBA Degree Online Courses at Drexel University may vary based on availability.

Online Finance MBA Degree Program (more details)

Source: www.drexel.com
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California State University - MBA Online - Marketing

California State University MBA Degree Online - Marketing Management (33 units) requires the two (2) courses (6 units) listed below to be completed as required courses for the concentration.

MKT 501 - Marketing Information Management. Covers important information tools and databases needed by marketers for decision-making. The course explores the applications of marketing information as a competitive tool. Also covers marketing research tools and processes. Case analysis with written assignments done individually and in groups.

MKT 580 - Strategic Marketing. Provides a comprehensive framework for the application of marketing concepts to the development and implementation of marketing strategy. The course emphasizes the development of an effective marketing plan. Competitive computer simulation and case analysis with written assignments done individually and in groups.

*Note: MKT 580 Strategic Marketing replaces MGT 590 Strategic Management as the MBA Capstone course for this concentration only.

The concentration also requires three courses (9 units) from the following list as electives.

MKT 503 - International Marketing: Cases and Current Issues. Current topics in strategic marketing: strategic planning, market resource allocation, buying behavior, forecasting, product positioning. Social, legal, ethical, and global issues in marketing will be explored. Case analysis with written assignments done individually and in groups.

MKT 510 - Seminar in Business-to-Business Marketing. Course focuses on the strategies used for marketing products and services to commercial, institutional, and governmental markets. Case analysis with written assignments done individually and in groups.

MKT 512 - Seminar in Services Marketing. Examines the marketing and managerial implications of the differences between goods and services. Covers many service marketing concepts, including the relationship between the service provider and customer, the real-time process experience of services, customer satisfaction and service quality. Case analysis with written assignments done individually and in groups.

MKT 530 - Negotiation and Persuasive Presentation. Introduces students to the best principles used in marketing negotiations. Promotes understanding characteristics of a good negotiator, critical elements in negotiations, strategies and tactics used for and against a given position. Includes improving communication through personal presentation. Case analysis with written assignments done individually and in groups.

MKT 531 - Sales Management. Discusses the various strategic and tactical aspects of sales force management. Appropriate for students focused on careers in sales management or management positions in companies whose revenues and profits depend on a productive sales force. Case analysis with written assignments done individually and in groups.

MKT 545 - Seminar in New Product Development. Course focus is on product/service decisions and development processes. Course covers the role of new products in marketing and corporate management along with product policy concepts—product life cycle and product positioning. Case analysis with written assignments done individually and in groups.

MKT 550 - Internet Marketing. Focuses on marketing functions as they pertain to Internet Marketing, including the Internet marketing environment and target markets; marketing strategy with an emphasis on the marketing mix; social and ethical responsibilities. Case analysis with written assignments done individually and in groups.

MKT 560 - Brand Management. Explores the field of brand management though the use of case studies of leading marketers and their strategies for effectively building and managing brands. Topics include brand building, positioning, measuring, and managing brand equity. Case analysis with written assignments done individually and in groups.

MKT 595 - Selected Topics in Marketing. Intensive study of a specialized area in marketing on a selected topic of interest. Case analysis with written assignments done individually and in groups.

More details: MBA Degree Online - Marketing Management at California State University http://mbaonline.csudh.edu/curriculum.asp

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Regis University MBA Degree Online - Marketing

Marketing MBA Degree Online Program at Regis Univesity. The Master of Business Administration MBA Degree Online with an emphasis in Marketing explores the art and science of marketing and instills in-depth knowledge and specific tools derived from the modern marketing word. The Marketing MBA degree online program curriculum, taken in the track progression listed below, is comprised of 11 8-week courses that are structured so that one course builds upon the mastery of other courses and emphasizes the integration of course materials to insure a cohesive, coordinated learning experience.

FOUNDATION COURSES

Foundation Courses cover comprehensive business principles and are taken by all MBA Degee Online students.
MBAP 520 Essentials of Business Development I & II

CORE COURSES

Core Courses cover key business skills and are taken by all MBA students.
MBAC 600 The Economics of Management
MBAC 601 Ethical and Legal Environment of Business

EMPHASIS COURSES

Emphasis Courses are degree-specific courses - 7 for each MBA program.

MBAI 602 Issues in International Business
MBAF 602 Financial Decision Making
MBAK 602 Marketing Management
MBAK 603 Marketing Strategy
MBAK 609 Consumer Behavior
MBAK 605 Market Research
MBAK 617 Product Management

CAPSTONE COURSE

The Capstone Course is the final strategic course taken by all MBA students.
MBAC 695 Strategies in a Global Environment

DEGREE: MBA/MARKETING

The Marketing MBA degree online you earn, online, is the same degree as those earned on campus. After completing your degree, you are encouraged to visit Denver, Colorado to walk through your graduation ceremony alongside your on-campus MBA fellow students and your entire class!

More details: MBA degree Online Marketing at Regis University http://www.mbaregis.com/degrees_mbamktg.asp

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